George LaCross

Compelling Copywriter

Barrington, Rhode Island

Accomplished, nationally-recognized copywriter with extensive experience in branding and external and internal print and digital communications. Award-winning website editor/writer and producer of DVD documentaries. Build and maintain internal and external partner relationships with ease. Attentive to directives and customer requests ensuring objectives are met on time, within budget and beyond expectations Proficient in social media and Microsoft Office.

George LaCross

Compelling Copywriter

Barrington, Rhode Island

Providence Journal Summertime Fund Ad
Ad I wrote and designed to raise donations for our newspaper's signature charity that sends needy children to day camp.
Copywriter: George LaCross
Wild Thing/ProJo Radio Commercial
Using three members of our sports department as talent, the concept was to get them out of their element and attempt to sing a few verses from the rock song "Wild Thing" to promote their Red Sox coverage. It was especially effective on rock and pop stations as the intro sounded like a song, not a commercial. The spot generated lots of positive reaction on local sports talk shows.
Copywriter: George LaCross
Providence Journal Creative Services Brochure
A brochure sent to Providence Journal advertisers marketing the services offered by this department.
Copywriter: George LaCross
Page from Providence Journal sales kit
A page from a sales kit I wrote tying Rhode Island attractions and landmarks in with The Providence Journal.
Copywriter: George LaCross
Advertiser Appreciation Night Invitation
To catch the recipients' attention, we had the invitations dye-cut with a catchy headline so they would know up front that they were invited to a free cookout and game at McCoy Stadium in appreciation for advertising in The Providence Journal.
Copywriter: George LaCross
Ad to promote Providence Journal Aerial Calendars
Ad to promote sales of calendars featuring aerial shots of Rhode Island...for those who can't get over Rhode Island, both literary and figuratively!
Copywriter: George LaCross
Providence Journal TV commercials: "Double Vision"
TV campaign to promote Providence Journal ads in-paper and online. Sorry for the blemishes as these commercials were archived on a second-generation VHS tape.
Copywriter: George LaCross
Providence Journal Iway radio commercial
I wrote this commercial to pre-promote our in-paper and online coverage of a new Iway section on Rt. 195.
Copywriter: George LaCross
Providence Journal's billboard at McCoy Stadium
This billboard was on the left field fence for many years, indicating that both the Providence Journal and the left-fielders cover lots of ground.
Copywriter: George LaCross
Ad promoting Newspaper In Education Department
This ad promoted The Providence Journal's Newspaper in Education Department to local educators.
Copywriter: George LaCross
Providence Journal TV Commercials: "Life Story" campaign
I am honored to have been on The Providence Journal's former Promotion Department team that brainstormed, wrote and produced these TV commercials. I'm especially proud of "Wake-Up" and "Convertible" commercials in this campaign.
Contributing copywriter: George LaCross
Rocky Point State Park Postcard
A proposed postcard recognizing Rocky Point State Park showing the Circle Swing ride tower, one of several remaining structures from the amusement park.
Written/designed: George LaCross

About

George LaCross

Softball

Body building

Video Production

Copywriting professional focusing on the application of creative copy to impactful marketing campaigns and public relations. Have been employed at a four-time Pulitzer Prize-winning newspaper. Strengths include writing copy for revenue-generating marketing campaigns in print, broadcast and online, saving my newspaper $500,000 annually in outside agency billings. Additional experience includes website editing, video production, community outreach and customer service.